SUBARU RE-BRAND

I'd like to share a personal project that delves into the fusion of motion design and brand narratives: a comprehensive re-branding exploration I undertook for Subaru. This study involves an innovative blend of logo redesign, marketing materials, patterns, and video editing, culminating in a fresh identity that pays homage to Subaru's illustrious legacy in Off-Road Rally Car racing. The logo's aesthetics draw inspiration from the vibrant colors and dynamic forms of classic Rally Car vinyl wraps, while reimagining the original stars in an abstract yet fitting manner. The outcome manifests in a captivating logo animation video that weaves together historical Subaru rally car moments and bespoke project posters.